Privacy policy

Privacy Policy

In our privacy policy (“policy”) we explain how we process your personal data, incl. what we use it for and how we store and protect it. We do that because we care about your privacy.

  1. Who are we 

We are the company responsible for the processing of your personal data in accordance with this policy. Here’s our information:

 

HearImprove ApS

Forchhammersvej 15, 3.tv., 1920, Frederiksberg, Denmark

Company registration number: 42187755

privacy@hearimprove.com

+45 20419773

 

To make the policy more user friendly we use “we”, “us”, “our” etc. to describe our company. When we talk about our “website” we mean https://hearimprove.com and the other sites and apps we own and operate. When we refer to “you” we mean you as a user of our website, app or customer of our online services or products.  

 

  1. Links to other websites etc.

On our website, in our emails and on our social-media profiles, we may have links to other companies, apps or websites (“other websites”) that aren’t ours. This policy doesn’t cover how those other websites process your data and we therefore encourage you to read the privacy notices on the other websites you visit.

 

  1. Why, what and for long we process your data

To give you a better understanding of why, what and for long we process your data, we’ve divided our processing activities into areas describing the different purposes we process your data for. 

 

Deliver our services & products. 

We process your data to deliver our services and products to you. This includes contacting you about your hearing, giving recommendations and access to our products and services, incl. hearings test, send you notifications, register and identify you as a customer/user, log and save the actions you take when you use our website, respond to your questions and provide you with customer service and support, including sending service related messages to you and forwarding your contact details to the relevant partner (see more below) and other services that can be ordered through the website. 

The data we process about you in that regard is:

  • Your contact details, incl. your name, email, title, telephone number, address and country

  • Your requests and actions, e.g. sign-up and use of our website, when you accepted our terms & conditions, when you signed up, when you requested a test and a consultation, and when you contact us for support etc. If you email us, we will collect the content of your message.

  • Information about what choices you made when you requested a hearing test, when you became a user, when you are requesting tests. 

  • Other types of interactions you will have with us and our service, e.g user interviews, tests, customer feedback etc. 

  • Information about how you use our website. 

 

Here is the legal basis for our processing of your data: 

  • Your consent (GDPR Article 6.1.a)

  • To perform our contract with you (GDPR Article 6.1.b)

  • Comply with our legal obligations (GDPR Article 6.1.c), incl. the Danish Bookkeeping Act,

  • To pursue legitimate business interests of our own related to operating our website and providing our services to you as long as your interests and fundamental rights do not override those interests (GDPR Article 6.1.f).

  • For the establishment, exercise or defense of legal claims, where necessary (GDPR Article 9.2.f)

 

We will keep these data for as long as they are necessary for the purposes for which they are being processed. As a general rule, we’ll keep the data for as long as you use our product or services with us plus 5 years following the conclusion of the request. Special circumstances or legal requirements may entail that such periods may be shorter or longer, including for the purpose of complying with legal requirements for the erasure or keeping of data. 

 

Marketing: 

We process your data for marketing-related purposes, including sending you newsletters, providing you with offers, sending guides, tailoring our communication with you to accommodate your areas of interests and focus and sending you relevant service promotion.

 

The data we process about you is collected directly from you and here’s an overview: 

  • Your contact details, incl. your name, email, title, telephone number, address and country

  • Purchase history, interest areas and use of our services,

  • What newsletters you signed up for, when you asked to receive email marketing and guides, 

 

Here is the legal basis for our processing of your data: 

  • Your consent (GDPR Article 6.1.a)

  • Comply with our legal obligations (GDPR Article 6.1.c) according to the GDPR, ePrivacy and applicable marketing laws,

  • To pursue legitimate business interests of our own related to operating our website and providing our services to you as long as your interests and fundamental rights do not override those interests (GDPR Article 6.1.f).

  • Article 9.2.f (necessary for the establishment, exercise or defence of legal claims)

 

We keep your data for as long as you are subscribing to our newsletters, email marketing etc. If you ask us to unsubscribe you, we will keep your data for a specific period after your request so we can show that we have honored your request and to make sure that you aren’t receiving the material. 

 

If we have collected publicly accessible information about you for the purpose of being able to carry out marketing activities, we will keep such data for as long as the relevant activity is ongoing and for the period after that as outlined in our data retention policy. Regarding events, courses etc. we’ll keep your personal data as long as they are necessary for the purposes of the course or the event in question and for evaluating them.

 

Improve, optimize or modify the experience on our website and online service: 

We process your data collected by your use of our website and online services and products to improve the user experience on our website and the services we offer and to compile statistics for the use of our website. We use the data to operate our services, enhance and protect the security and ensure their secure, reliable, and robust performance, to improve the content we show you, determine what content is most helpful and the usability of our website, apps and online services.

 

The data we process about you in that regard is:

  • When you visit our website or apps, our servers may automatically log the standard data provided by your web browser. It includes your computer’s Internet Protocol (IP) address, your browser type and version, your user agent, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

  • Cookie information: We use cookies and similar technologies to collect additional website usage data and to operate our services.

  • We receive information when you interact with our services, e.g. when you visit our websites, when you sign into your account, or when you interact with email subscriptions. This includes information such as your IP address, browser type, browser language, operating system, the referring web page, pages visited, location, device information, and cookie information

  • We don’t process sensitive data.

 

We collect your data from you and from your use of cookies and our website and products. 

 

Here is the legal basis for our processing of your data: 

  • Your consent (GDPR Article 6.1.a)

  • Comply with our legal obligations (GDPR Article 6.1.c), incl. ePrivacy directive

  • Article 6.1.f (necessary for the pursuit of legitimate purposes of us) to be able to give you the best experience when interacting with us and / or make use of our services we can use personal data to improve our services to you.

  • Article 9.2.f (necessary for the establishment, exercise or defence of legal claims)

 

If you would like to know more about the cookies we use and for how long we keep this data, read our cookie policy here

 

Business- and product development: 

We process your data to do data analysis, audits, developing new products and services, identifying usage trends, determining the effectiveness of our campaigns and operating and expanding our business activities. The data we process about you in that regard is:

  • Your contact details, incl. your name, email, title, telephone number, address and country

  • How you are using our products and services

  • Purchase history, interest areas and use of our services,

  • We don’t process sensitive data. 

 

Here is the legal basis for our processing of your data: 

  • Your consent (GDPR Article 6.1.a)

  • Article 6.1.f (necessary for the pursuit of legitimate purposes of us) to be able to give you the best experience when interacting with us and / or make use of our services and products.

 

We collect your data directly from you and we’ll retain the data processed for this purpose in accordance with our data retention policy. 

 

  1. Additional information

Some of the grounds for processing your data may overlap, so there may be several reasons which justify us processing your data. We may also use your data in other ways but we will inform you about these purposes when we collect your data. 

 

If you would like more information about our legal basis for processing your data, feel free to contact us.

 

Please note that special circumstances or legal requirements may mean that such periods may be shorter or longer, depending on the purpose of complying with legal requirements for the erasure or keeping of information.

  1. Keeping your data safe

We use reasonable organisational, technical and administrative measures to protect your data within our company. The Internet is not a 100% secure environment and that means we cannot guarantee the security of the data you transmit to us. Emails sent via the Internet might not be encrypted, so we advise you not to include any confidential or sensitive information in your emails to us.

 

  1. Third parties and processors

Processors (companies helping us)  

We use companies (processors) to help us deliver our services to you, e.g. to provide the hosting environment for our product, send out newsletters, to help us run our website etc. When we use a processor we make sure that there is a legal agreement in place regarding how they will be handling data on our behalf. We’ll also make sure that they have appropriate security measures in place and if they are located outside the EU, we’ll of course make sure that there is a legal agreement in place allowing us to give them access to the data (see more below). 

 

Here you can see which processors we are using. They are processing data on our behalf:

  • Hubspot as our CRM system

  • Gmail as our email tool 

  • Elementor via WordPress for our forms 

  • WordPress

  • Zapier

  • ActiveCampaign as our CRM and marketing tool

 

Read our cookie policy regarding the suppliers we use for those services. 

 

Third parties & partners

When you sign up and request a hearing test or want to take control of your hearing, our partners will reach out to you to help you with that. 

 

Sinitone A/S: https://hoerebil.dk/kundeservice/privatlivspolitik/

 

In the event that we are involved in a bankruptcy, merger, acquisition, reorganization, your information may be transferred as part of that transaction. 

 

  1. Transfer to countries outside the EU/EEA

In some cases, we’ll transfer personal data to countries outside the EU/EEA. The transfers will take place on the basis of the following legal basis:

 

We’ll provide appropriate safeguards for the transfer by using “Model Contracts for the Transfer of Personal Data to Third Countries”, as published by the Commission of the European Union, or any other contractual agreement approved by the competent authorities. Some providers may also be part of Binding corporate rules and receive data on that basis. 

 

You can always get a copy of the contract by contacting us at privacy@hearimprove.com

 

  1. Your rights 

You have the following rights:

  1. Your right of access and rectification – You have the right to ask us for copies of your personal data or ask us to rectify information you think is inaccurate. There are some exemptions, which means you may not always receive all the information we process but as a main rule you can always contact us and ask for your information. 

  2. Your right to erasure – You can ask us to erase your personal information in certain circumstances.

  3. You also have the right to have the processing of your personal data restricted.

  4. Your right to withdraw your consent: If processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. Your withdrawal will not affect the lawfulness of the processing carried out before you withdrew your consent. You may withdraw your consent by privacy@hearimprove.com

  5. Your right to restriction of processing and object to processing – You have the right to ask us to restrict the processing of your information and a similar right to object to processing. 

  6. Your right to data portability: You have the right to receive your personal information in a structured, commonly used and machine-readable format (data portability). 

  7. Where your personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data about you for such marketing.

 

There may be conditions or limitations on these rights. It is therefore not certain e.g. you have the right of data portability in a specific case – this depends on the specific circumstances of the processing activity. You are always welcome to contact us and ask. The same goes for some of the other rights. 

 

The law gives us one month to respond to you, but we’ll try to respond sooner. 

  1. Complaints

You can always lodge a complaint with a data protection authority, for example the Information the Danish Data Protection Agency.

  1. Assistance and additional information

You can take steps to exercise your rights by using this email: privacy@hearimprove.com

If you have questions about the policy, feel free to contact us by using the contact details in this policy.

 

  1. How to unsubscribe to email marketing material?

If you have subscribed to our newsletters or asked to receive marketing material from us, you can always unsubscribe. In all these emails we include an unsubscribe link and you always click the link and easily unsubscribe.

 

You can also unsubscribe by sending us an email to privacy@hearimprove.com

 

  1. Children and Our Services

Our services and website are not directed to children, and you may not use our services if you are under the age of 18. You must also be old enough to consent to the processing of your information in your country. 

 

  1. Changes to this policy

Sometimes we need to make changes to this policy to reflect our current practices. We will take reasonable steps to let you know about changes via our website. 

 

If you are a registered user, we will notify you via email if significant changes are being made to the policy using the email address you gave us when you signed up. If you continue to use our website or services after the notification, we will regard this as your acceptance of our privacy practices.

The policy was last updated on May 4th, 2022.